Step 1: Information Gathering
Many agencies use hit-or-miss research techniques that waste hours of your valuable time and result in weak physician marketing materials. We rely on a proven system built around a detailed questionnaire designed especially for physician marketing. It lets us uncover your short and long-term goals, trends, key services, current sources of patients, unique selling proposition and much more.
Step 2: Strategizing
After carefully reviewing this information and analyzing your key competitors, we'll recommend the projects that will best serve your needs and increase the returns on your investment.
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Step 3: Differentiating and Branding
We'll also determine your unique selling proposition, or the factors that make your practice different from others. Then we'll create a tag line and logo that capture this identify and brand your practice.
Step 4: Development
We'll then craft your projects -- always keeping your reputation and ethics in mind -- and present them to you for review. Nothing will ever be produced until you have personally signed off on it.
Step 5: Follow-up
Since we take a consultative approach to physician marketing, we'll be available to answer your questions and advise you as you build your practice.
Want to market but have limited time? Our physician marketing system makes it easy. For more information or a free review of your existing medical marketing materials, call 706.736.7353 or use this form.